Logos pack a punch far above their small size so a business needs it crafted to reflect its business personality and connect with the community in which it will exist. Impactful, of course. Simple and versatile. Ideally, so that a logo can exist in varied formats and real-world circumstances and work well across all channels. Memorable. Has to be as an average city dweller is exposed to thousands of marketing messages every day. Timeless. This is hard in our fast-paced trend driven societies but can still be achieved by following timeless principles. Finally, appropriateness. We conduct research to help us profile your target market and match it to creative execution.